Most product listings online fall short because they lack the one thing that actually helps both people and search engines understand what’s being sold: detailed product attributes.
Product attributes are more than just technical specs or filters on a sidebar. They’re the backbone of ecommerce SEO.
They tell Google what the product is, make your listings more clickable in search, and help customers buy with confidence.
In this guide, we’ll break down what product attributes are, why they matter for your retail SEO, and how to use them to drive more traffic, visibility, and conversions.
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