When I first started looking into retail technology, I thought POS systems were just fancy cash registers. They helped ring up sales and maybe track inventory if you were lucky.
But as I dug deeper, I realized something was missing: customer insight. That’s when I discovered the power of combining a POS and CRM system.
In this article, I’ll walk you through how integrating POS and CRM can seriously upgrade your retail operations.
I’ll break down what each system does, why integration matters, and how it directly impacts profits, customer loyalty, and overall efficiency.
Continue reading “Why POS and CRM Integration Matters in Retail”