Printify Pricing 2024: Complete Guide With Examples

How much does Printify cost in 2024? If you’ve been thinking of launching a print on demand store with one of the world’s top POD platforms, you’ve probably asked this question.

At a glance, Printify pricing might seem pretty simple to understand. You don’t actually have to pay anything to use the platform – but that doesn’t necessarily mean running a store with Printify is totally free.

As I remind any vendor I work with, there are other costs to think about too.

For instance, you need to account for production fees, shipping costs, the subscription price for your ecommerce platform, and even whether you want to pay for $29 per month for Printify Premium.

Here, I’m going to show you the differences between Printify’s free and premium plans (so you can decide if an upgrade is worth it, and help you figure out the other costs involved in running your POD business. So, let’s dive straight in.

Key Takeaways

• Printify is one of the world’s most popular print-on-demand platforms. It’s an environment that allows you to connect with merchants all over the world, who can produce and ship goods on your behalf to customers, using high-quality machinery and materials.
• Printify offers flexible pricing plans, including a free forever plan (ideal for beginners), a premium plan with discounts on products, and an enterprise plan, for large scaling businesses.
• Prices range from $0, to $29 per month, and custom pricing is offered for enterprise brands.
• Although you can access Printify for free, there are still costs to consider, like the price of shipping, producing products, accessing extra services, and using ecommerce platforms.

What is Printify and How Does Printify Work?

Printify is one of the top print on demand vendors in the world, competing with the likes of Printful. 

As a print on demand platform, Printify connects sellers to manufacturers and vendors who can produce custom products on their behalf, in locations all over the world.

It gives companies a range of intuitive tools for designing products and mockups (including an AI-powered image generator).

Plus, there are tools for designing your own Printify pop-up shop, or integrating the solution with a wide range of ecommerce platforms.

Printify Pricing: How Much Does it Cost to Use Printify?

Let’s start with the basics, how much does it cost to use Printify as a POD platform? First, like most POD solutions, such as Printful, and TeeSpring, you don’t have to pay anything to use Printify. You can sign up and get a fully-functional account for free.

However, there are premium plans available. Here’s a quick run-down of what each plan includes, and what they’ll cost to access:

• Printify Free: $0 per month: 5 stores per account, unlimited product designs, and all the mock-up generation tools, features, and integrations you’ll need.
• Printify Premium: $24.99 per month (paid annually), or $29 per month (paid monthly): 10 stores per account, all the features of the free plan, and an up to 20% discount on products.
• Printify Enterprise: Custom pricing: Additional discounts on all products, and unlimited stores per account.

I’d recommend Printify’s free plan for beginners, Printify’s Premium plan for scaling stores, and the Enterprise option for companies with thousands of daily sales.

To explain these recommendations, let’s dive into what’s included with each plan.

Printify Pricing: The Detailed Breakdown

There’s not a huge degree of difference between the features you get in each of Printify’s plans, but the premium plans do incur additional benefits. Let’s take a closer look.

Printify’s Free Plan

Printify’s free plan is perfect for anyone starting a new print-on-demand venture. It costs absolutely nothing, forever, and comes with all of the core features you need, including support for unlimited product designs, and up to five online stores.

There’s no requirement to ever upgrade from the free plan, as you’ll still have access to:

• 5 online stores: So you can sell in multiple locations.
• Unlimited product designs: So you can experiment as much as you like.
• Integrations: Integrations with Marketplaces, ecommerce platforms, and social media.
• Printify’s pop-up shop generator: For free online selling.
• Efficient fulfilment: Complete access to a wide range selection of suppliers.
• Customer support: An online help center with answers to common problems and 24/7 service via email and live chat.
• Design tools: Printify’s mockup generator, and AI-powered design tools.
• Order management flexibility: The ability to manually process or automate orders.
• Customer order importing: The option to import orders from other platforms.

So if you get all that for free, why would you consider upgrading?

How Much Does Printify Premium Cost?

Printify Premium is the first paid plan available from Printify, starting at $24.99 per month if you pay annually, or $29 per month if you pay monthly.

All of the core features you get from the platform are the same, but there are a couple of core differences:

With Printify Premium you get ten stores per account, which doubles the number of ecommerce shops you can operate at any given time.

Plus, you get an up to 20% discount on all products.

The more your business scales, and the more products you sell, the more it makes sense to actually upgrade to the premium plan.

It used to be that you also got the “custom order importing” feature on the Printify Premium plan too. However, now this is available on all plans as standard, including the free plan.

Is Printify Premium Worth the Price?

So is Printify Premium actually worthwhile? In my opinion, the answer is yes – but only if you’re selling a decent number of products.

If you only sell a handful of items every week, you probably won’t see the benefit of upgrading and getting your 20% discount.

Let’s run through a couple of scenarios.

Scenario 1:

Let’s imagine you start your print on demand business selling products through Etsy, or the Printify pop-up store, so you don’t need to pay for an ecommerce platform.

You’re selling t-shirts that you design yourself (so you don’t have to pay for a designer), and you’re charging the shipping costs of delivering your products to your customer, so there’s no cost there either.

For this example, we’re using the Unisex Jersey short sleeve tee available from Printify, which costs at least $10.30 to produce in most sizes (except XXL and above).

Over the course of a month, you sell a total of 15 t-shirts. Producing those 15 t-shirts would cost you $154.50.

If the next month, you upgraded to a Printify Premium plan, you’d pay $8.48 for the same Bella+Canvas Short-sleeve tee, as you can see here:

If you sold 15 t-shirts again, this would take your production cost down to $127.20. It’s a good saving, but you’ll still be paying slightly more per month after you add the cost of your pay-monthly premium plan ($29 + $127.20 = $156.20).

You could reduce this cost by opting for an annual plan, but that puts you under extra pressure to ensure you sell at least 15 t-shirts each month.

Scenario 2:

For this scenario, let’s imagine once again you’re selling through a free platform, and charging your customers shipping fees, but this time, you’re selling phone cases with a card holder. Without Premium, this would cost you $17.09 per case.

If you sold 25 phone cases in the course of a month, this would add up to $427.25 in production costs. However, if you had a Printify Premium plan, you’d only pay $13.16 per case.

If you sold 25 cases the next month, after upgrading to Premium, you’d only pay $329 to produce all of your products. That’s nearly $100 less than you’d pay without Premium, making the subscription cost more than worthwhile.

Plus, if you’re consistently making the same number of sales, you can drop your price for Premium even lower, by switching to paying annually for your subscription.

Scenario 3:

Here’s another idea worth keeping in mind, based on the first scenario mentioned above. Imagine you’re selling your t-shirts from Bella+Canvas, and only making about 10-15 sales a month, making Printify Premium not particularly worthwhile.

However, you’re planning on running a massive marketing campaign during the holiday season, with the help of an influencer that should skyrocket sales.

You could choose to purchase Printify Premium for just one month, when you’re convinced your sales are going to increase.

Printify Enterprise Pricing: The Enterprise Plan

The Enterprise plan from Printify builds on the benefits of the Premium plan, offering a more scalable for solution for larger companies.

You get unlimited stores, as well as a dedicated account manager to help with any technical issues you might face.

Other benefits include:

• First access to new features
• Custom API integration
• Extra discounts on all Printify products

In the past, Printify advertised this plan as a solution for companies with 10,000 or more orders per day. Now, it simply says it’s the ideal solution for brands with “significant daily sales”.

Unfortunately, like most companies offering enterprise plans, Printify doesn’t share a specific price for this plan. You’ll need to contact the team to get a custom quote.

The chances are you will spend a significant amount more than you would on the Premium plan, however, so I’d only recommend this plan to companies with consistently high sales.

Additional Costs for Using Printify

Notably, the possible subscription costs aren’t the only fees you’ll need to consider when using Printify.

While you can use the service for free, you still need to pay for things like the base cost of your products, printing fees, and even subscription fees for the ecommerce tools you use.

Product and Printing Costs

One of the first fees that will apply to all companies using Printify, is the price of actually creating your items. You’ll need to pay for the base cost of the product, plus the cost of applying your designs.

The good news is that Printify offers access to profit margin calculators to assist you in choosing the right prices.

It’s also worth noting that because Printify works with a range of manufacturers and production companies, the exact price you’ll pay for each item can vary.

It’s worth taking a look at all of the suppliers listed on Printify’s product pages to examine how their printing costs compare.

Just remember to take production times and reviews into account too.

Shipping Costs

Just like production costs, shipping costs on Printify can vary depending on which printing partner you choose.

Each partner has their own approach to handling shipping. Some companies offer flat rates for all products, while others will change their shipping costs based on the weight of your package.

Notably, you won’t necessarily need to pay these rates yourself.

You can choose to charge your customers for shipping, which means the cost won’t eat into your profits.

However, depending on the price of delivery, I would recommend considering looking for ways to add the cost to the retail price of your items, so you can offer free shipping. This can significantly increase your chances of conversions.

Another point to keep in mind is that Printify does offer an “express delivery” service in the US. However, there is an extra fee for this, and you’ll need to talk to the Printify team to get a price. Usually, you’ll pay around $3.24 more than usual.

Voluntary Additional Costs

Alongside production costs and shipping fees, there are a few other things you may need to pay for, or could choose to go without. For instance:

• Printify specialist services: Printify offers access to services that can help you grow your POD business. For instance, you can access Printify Studio, for help from experts to build and launch your own store. There’s the option to pay for Printify’s Experts Program, for assistance from world-leading business development specialists. Plus, you can pay to order products in bulk, and transfer products to Printify warehouses. All of these services come with custom prices.
• Design costs: If you’re not creating patterns and designs for your products yourself, then you’ll need help from a designer, or you can pay for access to a tool like Shutterstock. Printify does offer access to some free graphics, but they are relatively basic. If you need design help, once again, the price you’ll pay will vary based on the level of support you need.
• Ecommerce platform costs: With Printify, you can choose to sell through free platforms like Printify’s Popup store creator, Amazon, Etsy, and Ebay. However, you may also want to build your own online store with a solution like Shopify. If you opt for this route, the integration with Printify will be free. However, you’ll still need to pay the monthly cost for your subscription to the ecommerce platform. For Shopify this starts at around $39 per month.

Plus, you may need to account for things like marketing and promotional costs, paying for customer service experts to help as you scale your store, and website maintenance.

Printify Pricing: Is Printify Worth It?

Understanding all of the nuances of Printify pricing can be more complex than it seems. While you can definitely get started with the platform for free, there are various costs you may have to account for.

You might need to pay for an ecommerce platform subscription, help from designers, or access to Printify’s expert services.

There will always be costs to pay for production and shipping, although you can pass your shipping costs over to your customers.

Plus, as your business scales you might decide to upgrade to a Printify Premium or Enterprise plan.

I recommend considering all of these costs carefully when budgeting for Printify. The good news, however, is that Printify does seem to be well worth the cost.

If you can plan carefully and promote your business effectively, you can make a significant profit with Printify. As your business grows, your potential for profits increases too.

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