Do BigCommerce pricing plans offer good value for money?
How do you choose which plan is right for you, and what kind of additional fees do you need to pay?
If you’re thinking of using BigCommerce as your ecommerce platform solution, these are the questions I'm going to answer.
It’s not just new customers that can benefit from a deeper understanding of BigCommerce costs either.
If you’re thinking of upgrading your plan, it’s important to ensure you can compare your options effectively. The good news is that BigCommerce does offer decent value for money.
As a comprehensive ecommerce platform, BigCommerce offers more built-in features than many other competitors, from impressive sales tools, to website building resources.
Plus, there are various pricing options to choose from, ranging from $29 per month to custom-priced plans for enterprises.
Here’s everything you need to know about BigCommerce pricing.
Key Takeaways
- BigCommerce is a robust and reliable ecommerce platform that offers a huge range of features to business owners of all sizes.
- There are various BigCommerce pricing plans available, tailored to the specific requirements of different companies.
- BigCommerce charges no transaction fee on embedded payment providers, but applies an Open Payment Provider Fee if you use a gateway outside that list, alongside standard credit card processing rates.
- Like many ecommerce vendors, BigCommerce does offer discounts on annual plans, so you can save money on your solution of you switch to an annual subscription.
- There may be some additional costs to consider for your BigCommerce store, alongside monthly plan fees, such as the cost for domain names, themes, and apps.
BigCommerce Pricing Overview: Plan Comparison

BigCommerce offers a 15-day free trial to beginners on the ecommerce platform, as well as four pricing tiers to choose from, tailored to businesses in specific phases of development. Annual plan subscriptions include a 25% discount. BigCommerce renamed all four tiers in June 2026, so the plans below use the new names with the previous names noted. The tiers include:
- Core (formerly Standard): $39 a month, or $29 a month paid annually, with a $30K annual GMV threshold.
- Growth (formerly Plus): $105 a month, or $79 a month paid annually, with a $100K annual GMV threshold.
- Scale (formerly Pro): $399 a month, or $299 a month paid annually, with a $33,333 monthly GMV threshold and a 0.9% overage above it.
- Performance (formerly Enterprise): custom pricing from $1,499 a month, with a $250K monthly GMV threshold.
All four plans still include unlimited products, file storage, and bandwidth. The long-standing claim that BigCommerce charges no transaction fees now comes with a condition. You pay zero BigCommerce transaction fees when you use a provider from the platform’s embedded list, which covers Stripe, PayPal Braintree, PayPal Complete Payments, PayPal Wallet, Adyen, Klarna, Afterpay, Amazon Pay, and many others. If you connect a payment gateway outside that list, an Open Payment Provider Fee applies on the self-serve plans.
You also get real-time shipping quotes, responsive website templates, and single page checkout options on all plans, as well as 24/7 customer support.
The BigCommerce Core Plan: $29/$39 per month
Best for: New or small online stores.
The Core plan, previously called Standard, is built for businesses just starting out in ecommerce. It supports up to $30K in annual GMV and includes unlimited staff accounts plus integrations with leading payment gateways. Phone support is no longer included on this tier and is sold as a separate add-on.
You also get special credit card rates via PayPal (powered by Braintree), integrations with social media channels and marketplaces for omnichannel selling, POS integrations, and a free SSL.
Plus, you’ll be able to access real-time shipping quotes, the BigCommerce mobile app, and tools for collecting product ratings or reviews, or issuing gift cards, discounts, and coupons.
The BigCommerce Growth Plan: $79/$105 per month
Best for: Growing your ecommerce business.
The Growth plan, formerly Plus, remains one of the most popular choices on the platform. It includes everything from Core and layers on sales and marketing tools aimed at scaling merchants. It supports up to $100K in annual GMV, and phone support is included starting at this tier.
As well as the features you get from the BigCommerce Standard plan, you’ll also gain access to:
- Customer groups and segmentation for personalized marketing campaigns.
- Abandoned cart saver tools, to help win back lost sales.
- Persistent cart options to allow users to save their carts to their account.
- Stored credit cards for a quicker and more convenient transaction process.
This plan is a great option for small but growing business looking to improve customer experiences, increase sales, and reduce the risk of lost opportunities.
The BigCommerce Scale Plan: $299/$399 per month
Best for: Scaling businesses in search of comprehensive tools.
The Scale plan, previously Pro, is designed for businesses moving into a higher growth phase. It supports $33,333 in monthly GMV and charges a 0.9% overage on volume above that threshold, replacing the old fixed per-block charges. You also keep every feature available on the Growth plan.
This tier carries a discounted credit card rate of 1.99% plus 49 cents through BigCommerce Payments, and adds capabilities such as:
- Google customer reviews to improve social proof.
- Product filtering and faceted search options to enhance the customer journey.
- A custom SSL which can be imported from another store
All of these features make the Pro plan a popular choice for scaling an already established online store.
The BigCommerce Performance Plan: Custom Pricing
The Performance plan, previously Enterprise, is custom quoted to match the specific needs of your business. Pricing starts from $1,499 a month and supports $250K in monthly GMV, with access to enhanced service and support features. Performance contracts are exempt from the Open Payment Provider Fee.
Alongside all the features of the Pro plan, the enterprise plan also includes:
- Advanced and custom product filtering tools.
- Comprehensive price lists for different target customer groups.
- Unlimited API calls for automation and integrated workflows.
- Express routing and priority support from the BigCommerce team.
Here is a side-by-side look at the four plans with their current pricing, GMV thresholds, Open Payment Provider Fee rates, and card processing rates through BigCommerce Payments.
| Plan | Monthly | Annual (per month) | GMV threshold | Open Payment Provider Fee | Card rate |
|---|---|---|---|---|---|
| Core | $39 | $29 | $30K per year | 2.0% | 2.59% + $0.49 |
| Growth | $105 | $79 | $100K per year | 1.0% | 2.29% + $0.49 |
| Scale | $399 | $299 | $33,333 per month, then 0.9% overage | 0.6% | 1.99% + $0.49 |
| Performance | Custom from $1,499 | Custom | $250K per month | Exempt | 1.99% + $0.49 |
Big Commerce Additional and Hidden Costs
Whether you’re choosing an ecommerce platform for your online store, or upgrading to a new plan, it’s important to know that there may be additional costs beyond the price you pay for a monthly subscription.
While these fees aren’t necessarily “hidden” by BigCommerce, they’re easy to overlook.
Some of the core extra fees you’ll need to think about include:
Prices for Domain Names
If you want to give your store its own unique domain name (which is always a good idea), you’ll need to pay for your domain.
You can buy a domain directly from BigCommerce, for a price of around $12.27 per year. This is on-par with the domain prices offered by Shopify and similar vendors.
There’s always the option to consider purchasing a domain name from a different domain registrar and importing it into your store too.
The Open Payment Provider Fee
BigCommerce introduced an Open Payment Provider Fee in mid-2026 that applies to self-serve plans when you use a payment gateway outside the platform’s embedded list. Performance contract plans are exempt. The fee scales down as your plan tier rises: Core pays 2.0% on eligible order GMV, Growth pays 1.0%, and Scale pays 0.6%.
The embedded provider list that avoids the fee is large and includes most gateways a typical merchant would choose. Stripe, PayPal Braintree, PayPal Complete Payments, PayPal Wallet, Adyen, Klarna, Afterpay, Clearpay, Amazon Pay, Checkout.com, Worldpay, Global Payments, Bluesnap, Bankful, Fortis, Sezzle, Zip Money, and many others are all exempt.
You should check whether your preferred gateway is embedded before assuming you will pay nothing, because choosing a provider outside that list triggers the fee on every eligible transaction.
- Core: 2.0% Open Payment Provider Fee on non-embedded gateway GMV
- Growth: 1.0% on non-embedded gateway GMV
- Scale: 0.6% on non-embedded gateway GMV
- Performance: exempt
Credit card Rates
Although BigCommerce charges no transaction fee of its own when you use an embedded payment provider, there are still credit card fees to pay whenever you process an online payment.
The price you pay for processing payments depends on the plan you choose. BigCommerce Payments rates decrease as you move up the tiers, though the fixed per-transaction fee has risen to 49 cents from the previous 30 cents.
On the Core plan you will pay 2.59% plus 49 cents per transaction. Growth drops to 2.29% plus 49 cents, and Scale and Performance both sit at 1.99% plus 49 cents. That fixed 49-cent piece matters more on low-value baskets, so small-order merchants feel it more than high-AOV businesses.
These card rates are broadly in line with what Shopify charges on comparable tiers, though the higher fixed fee means BigCommerce becomes marginally more expensive on transactions under roughly $50.
Theme and Templates Costs
Like many ecommerce platforms, BigCommerce does offer a small selection of free themes and templates you can use to design your online store.
However, premium themes do offer more functionality, and can give you a way to differentiate your brand.
Premium themes now run roughly $150 to $450 as a one-time purchase, and more than half cost over $200. You only pay that cost once and the theme remains yours.
Although paying for a premium theme can seem like an unnecessary additional expense when you’re starting your store, it can give you more flexibility when your business begins to grow.
App Fees and Subscriptions
While BigCommerce comes with a lot of valuable tools and features already built-in (more than many other ecommerce platforms), it still gives you the option to extend your store’s functionality.
You can use BigCommerce’s app market to access integrations for other tools and plugins that can help with things like marketing, sales strategies, SEO, and business management.
Some of the apps available to add to BigCommerce are free, or have free plan options. However, many of the most popular apps, such as Google Shopping or ShipStation, have monthly fees ranging from $9 to $50 per month.
It’s worth checking the pricing for each app you want to integrate with your store when you’re planning your ecommerce budget.
BigCommerce Partner Fees
Sometimes, you’ll need a little extra help when it comes to customizing your store, unlocking additional revenue, or upgrading your website.
For this, BigCommerce offers its “BigCommerce Partner” network, featuring more than 4,000 agency partners.
These partners specialize in everything from web design to marketing, and charge different fees depending on the services they offer.
In some situations, you might find it’s cheaper to seek out an external contractor or freelancer to help with your store.
Cancellation Fees
BigCommerce offers both monthly and annual plans to business owners. If you opt for a monthly plan, you can easily switch between plans or cancel your subscription whenever you want.
However, if you don’t cancel your plan two days before your term ends, then you will continue to pay the charges for another month.
With this in mind, it’s important to make sure you cancel your subscription as early as possible, if you want to avoid incurring additional fees.
Comparing BigCommerce Pricing to Competitors
BigCommerce isn’t the cheapest ecommerce platform available today, but its certainly not the most expensive solution either.
The pricing for the company’s standard plan is a little higher than the industry average, but it’s worth remembering you do get a lot of features you wouldn’t be able to access from other ecommerce platform vendors.
Let’s compare BigCommerce’s pricing to some other leading vendors.
Shopify Pricing vs BigCommerce Pricing
Shopify is the closest competitor to BigCommerce in terms of overall product features, and pricing structure. Both companies charge the same fees for most of their plans.
For comparison, Shopify charges $39 a month (or $29 annually) for its Basic plan, $105 a month (or $79 annually) for Grow (previously called Shopify), $399 a month (or $299 annually) for Advanced, and custom pricing for Shopify Plus starting at $2,300 a month.

However, Shopify also has a dedicated “Starter” plan for $5 per month for companies who don’t need a website builder.
Plus, it’s worth noting that it also charges transaction fees on all of its plans, which vary according to the subscription package you choose.
Shopify adds an extra fee when you use a third-party payment processor instead of Shopify Payments. Those fees run 2% on Basic, 1% on Grow, 0.6% on Advanced, and 0.2% on Plus. BigCommerce now has a comparable fee for providers outside its embedded list, making the two platforms closer on this point than they used to be.
Wix Pricing vs BigCommerce Pricing
Wix’s plans look cheaper at first glance, but a true like-for-like comparison starts at the ecommerce-capable tiers. Wix Light costs $17 a month on an annual basis and includes no ecommerce functionality at all, so it does not compete with BigCommerce Core. The ecommerce plans begin with Core at $29 a month, then Business at $39 a month, and Business Elite at $159 a month, all on annual billing. Wix charges no transaction fees of its own.

Additionally, like BigCommerce, Wix doesn’t charge transaction fees on its plans. One way Wix sets itself apart from BigCommerce is by not placing limitations on the revenue you can receive each month on any given plan.
However, you don’t get a lot of the features you’d get from BigCommerce on most Wix plans. The reporting tools are less advanced, there’s limited storage space for your website (depending on the plan you choose), and marketing options are a little restrictive.
Squarespace Pricing vs BigCommerce Pricing
Squarespace is often considered one of the best website building platforms for creators and service providers. The rates this company charges for its ecommerce plans are a lot cheaper than those offered by BigCommerce.
Squarespace’s annual plans now run Basic at $16 a month, Core at $23 a month, Plus at $39 a month, and Advanced at $99 a month. The Advanced plan sits closest to BigCommerce Scale on price but carries a far lower GMV ceiling and less native ecommerce depth.
Squarespace charges a 2% transaction fee on the Basic plan only, and 0% on Core and above. Payment processor fees apply separately on every tier. Squarespace still offers excellent design tools and ease of use, but its ecommerce functionality remains limited compared to BigCommerce.
The solution only offers basic tools for business and transaction management, and there aren’t a lot of options for integrating your site with a wide range of different tools.
Is BigCommerce Pricing Good Value for Money?
To determine whether BigCommerce offers good value for your ecommerce business, you’ll need to think about a few things, including which plan you’re going to use, how large your company is, and how much you’ll pay for additional things like themes, apps, and domain names.
Overall, BigCommerce still delivers strong value. It costs more than some alternatives, but it packs features you will not find on basic ecommerce solutions. You also avoid platform transaction fees entirely as long as you use one of the many embedded payment providers.
While there are website builders out there that offer more attractive templates, or more user-friendly tools, BigCommerce has a lot of great benefits to offer.
BigCommerce gives you a robust toolkit for building an effective business, similar to competitors like Shopify.
If you’re not sure whether BigCommerce is right for you, we recommend the “try before you buy” approach. Test out the platform with BigCommerce’s 15-day free trial, and use your insights to decide which plan is best for your needs.
BigCommerce User Reviews and Feedback
Notably, to gain a comprehensive insight into how effective BigCommerce is for business leaders, we did look at some reviews from existing customers.
The feedback customers give about BigCommerce varies drastically. For instance, on TrustPilot, the company only has an average rating of 1.5 out of 5 stars, with customers complaining about poor customer service and unexpected forced upgrades.
Alternatively, on G2, BigCommerce has an overall rating of 4.2 out of 5 stars, with many consumers saying the platform offers excellent functionality, ease of use, and scalability.
We think BigCommerce is a good platform, but we’d rate it slightly lower in terms of value and functionality than other competitors like Shopify.
Should You Use BigCommerce for your Business?
If you’re looking for a robust and scalable e-commerce platform, BigCommerce could be an excellent choice.
It makes it relatively simple to create and run your online store, integrating with various payment gateways as well as marketing and sales tools.
The platform also comes packed with options for extensibility, connecting to POS solutions like Vend and Clover, as well social media and marketplace sales channels.
The credit card rates offered by the company are relatively low, thanks to the company’s partnership with PayPal and Braintree.
Plus, there are plenty of ways to save money on your plans, by using an annual billing structure, or taking advantage of limited-time deals.
However, you may find BigCommerce is a little too expensive for your needs if you’re running a particularly small ecommerce company.
FAQ
BigCommerce doesn’t charge transaction fees on any of its plans. However, there are still credit card processing fees to pay, which can vary depending on the payment processor you use. The cheapest option is to leverage PayPal as your payment processor, and take advantage of the discounts that BigCommerce offers for this solution.
If you choose to pay for your BigCommerce plan annually, instead of monthly, you’ll save 25% off the total cost of your plan. However, it’s worth remembering that you might not be able to recoup the cost of your plan if you cancel your subscription before your term ends.
The BigCommerce credit card processing fees can vary depending on the payment gateways you choose. If you use PayPal and Braintree, then you’ll be able to leverage discounted rates. The more you pay for your BigCommerce plan, the lower your rates will be. The rates overall are similar to what you’d pay with Square or Shopify Payments.
Yes, BigCommerce does allow you to switch between plans if your requirements change. In some cases, the company will also automatically move you to a higher plan if you exceed the transaction threshold available on your current package. While there are no fees for switching plans, you might pay extra if you fail to cancel a plan before your term ends.
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