Shopify’s Winter ’25 Edition takes a no-frills approach by focusing on core improvements that enhance reliability and performance.
With over 150+ updates added, this release emphasizes making every aspect of Shopify’s platform more seamless and efficient for merchants. These updates target speed, customization, and global scalability, delivering tools that directly address merchants’ needs.
For a full list of the updates, check out Shopify’s Winter ‘25 Editions page.
Or keep reading for a quick breakdown of a few of these updates and how they can positively impact your business.
Draft Orders and Checkout Extensions
Shopify now allows draft orders to work with functions, bundles and checkout extensions. This makes customizing during checkout so much easier.
Locking draft order prices means consistency and protects quoted prices from catalogue changes. I think this builds trust and professionalism in customer interactions.
Faster Speeds and Better Admin Experience
Shopify has sped up cart and checkout loading, checkout pages now load up to 50% faster. Admin navigation is 25% quicker, saving time for merchants and customers.
Faster processing reduces abandonment rates which I think is key during high traffic times.
Shopify POS and Retail Updates
Shopify POS now supports bundles, customer metafields and retail customer segments. Features like split-screen search and offline payments make it more user friendly.
Tap to Pay is now available on Android. These updates make in-person transactions easier and customer service better. I think these are a big win for retail.
Search & Discovery
Shopify Search & Discovery app now supports combined listings and custom metafields for product categories.
Merchants can configure search results to show parent or child products. Smart collections based on taxonomy attributes like colour or material show more inventory. I think this makes product discovery easier for customers which is a win for conversion rates.
Metaobjects and Theme Editor
Metaobjects can now be used across themes which means more consistency in branding. The streamlined theme editor sidebar makes navigation easier. Dynamic source pickers make customizing easier. I like these for saving time and a cohesive storefront.
Subscription and Discounts
Subscriptions can now be edited in product details. Oversell protection prevents stock issues and merchants can offer Buy X Get Y discounts for subscriptions. I think this gives more flexibility and encourages recurring revenue and customer loyalty.
Analytics and Reporting
Shopify has introduced ShopifyQL for custom analytics. The new Recency, Frequency, and Monetary (RFM) report lets you segment customers for targeted campaigns. Better reporting gives merchants more data to act on. I think these are must haves for scaling and improving marketing.
Checkout Customizations
Checkout Blocks let merchants customize thank-you and order status pages without code. Extended cart expiration and split shipping makes the shopping experience better. I think these address customer pain points directly.
Global Features
Shopify now includes duties and taxes in product prices for international customers. VAT compliance tools for EU and UK merchants makes reporting easier. Localized payment options like Klarna gives more payment options. I think this is key for businesses looking to go global.
Marketing and Automation
Shopify Flow’s new triggers let you automate based on customer behaviour. Holiday email templates and shoppable Roku ads make marketing campaigns easier. Excluding existing customers from ad campaigns makes targeting better. I think these save time and make ads more effective.
Wholesale and B2B
Shopify now has self-serve returns for B2B customers. Automated account setup and tax exemptions makes wholesale workflows easier. B2B analytics focuses on business data. I think these make wholesale more efficient and customer happier.
Developer Features
GraphQL is now Shopify’s main API, more data access. Theme Blocks can be used across sections, customizing is easier. Faster cart requests and new Hydrogen tools makes the storefront faster. I think these are good for developers building custom experiences.
Conclusion
In summary, Winter 2025 Shopify Editions has speed, customization and global selling covered. These saves time, improves user experience and scales. I’m looking forward to using these to grow my store and my customers.
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