Speaker Bios

Ricky Dickson | President

Ricky Dickson is currently serving as President of Blue Bell Creameries.  As such, he is in charge of the overall management and strategic direction of Blue Bell.


Ricky graduated from Baylor University with a BBA in Marketing and Journalism. He began his career with Blue Bell on January 1, 1981, as a territory manager in Dallas, Texas.  In 1982, he moved to Fort Worth and became sales manager and, in 1984 was promoted to branch manager in San Antonio.  He transferred to Oklahoma City and Tulsa when each of those branches opened.  In 1992, Ricky was named assistant Dallas/Fort Worth division manager and transferred to Kansas City as branch manager in 1993, and then moved back to Tulsa later that year.  In 1994, he was named Midwest division manager.  Four years later, he became General Manager of the Broken Arrow plant but remained involved in sales, particularly with the Wal-Mart account.  He was named General Sales Manager in 2003. In 2010, he was promoted to Vice President of Sales and Marketing and also appointed to serve as a director on the Blue Bell Board of Directors.   In 2017, he was elected President of the Company.


Ricky currently serves on the Dairy Product Institute of Texas and the International Ice Cream Association board of directors. He has always been involved in community organizations and still continues to do so.  He served two terms on the board of directors of the Broken Arrow Chamber of Commerce while living in Oklahoma.  He has been a member of Rotary since 1990 and named a Paul Harris Fellow in 2009.  He is past president of the Rotary Club of Washington County.  Ricky is also the president of Faith Mission, a local ecumenical Christian based non-profit organization created to assist the homeless and working poor of the community.  He has been involved with this service organization since 2006 when he was elected to serve on its board. He was ordained as a Deacon at the First Baptist Church in San Antonio in 1987 and now serves as a Deacon at Central Baptist Church in Bryan, Texas.


Ricky and his lovely wife Anita have five children and seven grandchildren.

Rachel Ligtenberg | VP Retail

Rachel joined REI in 1990 as a sales associate at the Sacramento store and now serves as the co-op’s vice president of retail. Rachel oversees the retail operations, store design and visual merchandising teams and heads up the co-op’s flagship strategy. She also leads the retail work around REI’s experiences offerings in concert with the co-op’s Outdoor Programs and Outreach division.


During her time at REI, she has impacted many parts of the business by leading marketing, merchandising and retail teams. She served as the general manager of the Seattle flagship store for seven years before becoming director of visual merchandising and later regional vice president of retail.


Committed to advancing women’s leadership in the outdoor industry, Rachel has been an active member of Camber Outdoors. Her work to help get more youth outside has inspired her to volunteer with non-profit boards for Camp Fire and Passages Northwest as well as an Advisory Board role for the YMCA’s BOLD and GOLD programs.