The Retailing Summit - Texas A&M University
Home About the Summit 2007 Summit About the Center Contact
BIG IDEAS
Overview
Click to read BIG IDEAs from:
Bridgestone/Firestone
Deloitte & Touche LLP
Genesco Inc.
Hastings Entertainment
Integer Group
JCPenney Company Inc.
KAB Marketing
Kopec Media Consulting
Maritz Research
Retail Forward
Sears, Roebuck and Co.
Department of Marketing, Texas A&M University
Overview
 

Center for Retailing Studies is introducing a new concept – the BIG IDEA papers.  The goal of these papers is to provide tangible information from the Retailing Summit which you can take back to your colleagues and industry contacts.  BIG IDEAs provide valuable insights, new concepts, and implementation suggestions from the Retailing Summit. The authors include long-time attendees, retailers, and retail consultants.  Please forward these ideas to your colleagues and share the insights of Retailing Summit.

Click on the links to the left to read each BIG IDEA.

To download a printable pdf version of the BIG IDEAs, click HERE.

AUTHORS:
Management Group,
Bridgestone/Firestone
Pamala Wilson, Senior Manager, Management Solutions & Services, Deloitte & Touche LLP
Management Team, Genesco Inc.

Brad Green, Director of Marketing, Hastings Entertainment
Kathy Leonard, Group President, The Integer Group
Donna M. Romeo, Ph. D., Manager of Customer Trends, JCPenney Company Inc.